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The UK regulator, the ICO has gradually grown the number of actions taken, from 2 in 2009 to 21 in 2015.
In 2016 there were 88 enforcement notices, and in the first half of 2017, there have been 45.
The average penalty has been relatively static at just over £100,000, until 2017. The average value has fallen to under £60,000.
The ICO is more inclined to tackle smaller organisations than ever before, including individuals!